The Ottawa Senators have called a press conference for 10:00 AM this morning where it is expected they’ll announce a new partner and a name for the building once known as Scotiabank Place.

And while the reports have yet to be “confirmed”, some good detective work by a couple SensChirp readers leads us to believe the new sponsor is Canadian Tire and the building will be renamed The Canadian Tire Centre.  Plenty of reaction to the new name around these parts yesterday but the reality is it’s a good Canadian company now associated with the Ottawa Senators brand.